BODY & FACE BRUSH LAUNCH
SHOOT OVERVIEW
To support the launch of Argentum’s new face and body brush, the objective was to create luxurious, product-focused imagery that highlights the brush’s texture, design, and tactile quality. The goal of the shoot was to convey a premium, sensual feel, aligning with Argentum’s skincare range and visual identity.
Deliverables: Shot list; Photoshoot art direction; Styled photoshoot; Prop sourcing; 30 - 35 Image assets; 10 Video assets
Team: Creative Director; Art Dircetor / Producer; Photographer; Lighting Tech / Digital Assistant
My Role: Art Director / Producer / Stylist
CONCEPT DEVELOPMENT
A defining element of Argentum’s brand is its sense of magic and wonder. Both in product and identity. This photoshoot needed to capture that unique, otherworldly quality. The goal was to create visual assets that feel impossibly magical: photographs with a refined, graphic edge that blur the line between reality and imagination. These images should elevate Argentum’s presence in the beauty industry, setting the brand apart through a distinctive, dreamlike visual language that is both striking and true to its essence.
PHOTOGRAPHY EXECUTION
The final images from the shoot combined a moody, high-contrast aesthetic with a magical quality, while being flexible enough to manipulate like graphic elements. This allowed for added layers of detail and visual storytelling, enhancing the sense of wonder in post-production.
