HARVEY NICHOLS CHINA
Project Highlights
To celebrate the launch of Argentum’s unique fragrance collection, the brand was invited to design an immersive pop-up experience within Harvey Nichols, Hong Kong. The objective was to create a visually engaging environment where customers could interact with every brand touchpoint. My task was to illustrate a large-scale, interactive surround as well as the counter. One that brings the brand’s world to life. The design had to evoke a theatrical feeling, making visitors feel as though they’ve stepped into an Argentum brand window.
Deliverables: Large-Scale Illustrated Surround; Design Files for Production; Visual Reference Sheet & Planogram; Mockups and Visual Prototypes
Team: Creative Director; Art Director; Graphic Designer; 3D Visualiser
My Role: Art Director; Graphic Designer
DESIGN DEVELOPMENT
Working from the store’s floor plan, I collaborated with a 3D visualiser to create a draft mock-up that enveloped the customer in Argentum’s world—designed to captivate, invite exploration, and extend the brand’s immersive presence within the retail space.
Images Above: Inside Harvey Nichols Hong Kong Store