SKINCARE TEXTURE SHOOT
SHOOT OVERVIEW
To support e-commerce growth and assist wholesale retailer partners, Argentum is invested in a elite-standard skincare beauty shoot. The goal was to produce premium visual assets that highlight both the natural, healthy glow of skin and the luxurious texture and quality of the products. The imagery had to be versatile, suitable for large-scale banners while also adaptable for tight crops within product carousels and digital retail spaces. I was responsible for directing the shoot to ensure consistency, elegance, and strong commercial appeal across all platforms.
Deliverables: Shot list; Photoshoot art direction; Styled photoshoot; Hi-res hero images, Texture and detail shots; Short form video clips; Longer form video clips; Retail ready assets; Cropping guidelines
Team: Creative Director; Art Director / Producer; Photographer; Make-up artist; Model; Lighting Tech / Digital Assistant; Videographer
My Role: Art Director / Producer / Graphic Designer
CONCEPT DEVELOPMENT
I began by briefing the photographer using a Figma mood board to share past assets, recent art direction, and our future vision. Its collaborative format made aligning with the team seamless.
I then developed a detailed shot list and created in-depth collages for each setup, ensuring clear visual alignment with the photographer, makeup artist, and lighting technician ahead of the shoot.
THE RESULT
Over the course of one day, we captured 13 product-focused stills, ultimately selecting 35 final images due to the strength of the results.
An additional shoot day was dedicated to video, producing 13 long- and short-form clips for use across web and social platforms.
ASSETS IN USE
As a result, the campaign led to higher sales conversions on the website, along with an increase in both new and returning customers.
