MAGIC PHOTOSHOOT
SHOOT OVERVIEW
I art directed and produced a suite of skincare product and texture images for Argentum, designed for use across e-commerce, business development, and digital marketing. Each product was given its own visual story: beginning with primary packaging shots, moving into product texture with packaging, and concluding with texture applied on skin. To capture Argentum’s signature magical essence, I incorporated floating illusions, illustration, and stylised compositions, ensuring the imagery felt both functional and enchanting. The final assets were created for flagship website product pages as well as wholesale retailers, balancing clarity with the brand’s poetic visual identity.
Deliverables: Shoot List & Schedule; Product Photo Stories; Edited Image Assets (Optimised for e-commerce product display pages); Wholesale-Ready Assets – Adapted versions for retail partners; Brand-Aligned Visual Treatments – Magical styling elements (floating illusions, illustrations, exaggerated compositions); Final Image Library – Organised set of high-resolution assets for web, business development, and marketing use
Team: Creative Director; Art Director / Producer / Graphic Designer; Photographer; Model; Lighting Tech / Digital Assistant
My Role: Art Director; Producer (shot list & schedule), Graphic designer (brand application)
CONCEPT DEVELOPMENT
For the concept development the main task was to balance functional clarity with Argentum’s signature sense of magic.
THE RESULT
The final results delivered functional, versatile content that could be easily adapted across platforms, giving graphic designers the flexibility to manipulate compositions for both digital marketing and e-commerce use.
The campaign led to increased engagement with digital ads, driven by bold, eye-catching compositions, while wholesale retailers responded positively to the tailored assets provided, highlighting the effectiveness of the creative approach.
