FACE SERUM
LAUCH
SHOOT OVERVIEW
In 2024, Argentum launched a transformative face serum featuring Chaga mushroom, known for its “botox effect” and a distinctive musky rose scent. The creative direction for the campaign is inspired by Alice Through the Looking Glass, aiming to evoke a surreal, dreamlike aesthetic with a sense of transformation which is the products key USP.
Deliverables: Shot list; Photoshoot art direction; Shoot schedule; Styled photoshoot; Prop sourcing; 15 - 20 Image assets
Team: Creative Director; Art Director / Producer; Photographer; Stylist; Lighting Tech / Digital Assistant
My Role: Art Director / Producer
THE OUTCOME
IMAGE APPLICATION & RESULTS
As a result of the Le Sérum Infini launch campaign, the product became the top seller on Argentum’s website in Q2 2024. The campaign drove a higher click-through rate on digital ads and email marketing, and significantly boosted website traffic, with users spending more time on the homepage.
