VISUAL MERCHANDISING

The brief was to create a series of in-store displays to introduce Argentum to Bonnie & Clyde’s luxury beauty and cosmetics customers in mainland China, delivering a whimsical, immersive brand experience. The key goals of this brief were: conceptualise and design visual merchandising that captures the magical essence of Argentum. Develop a “la maison” in-store environment where customers can explore archetype cards and products within the imagined home of Argentum. And to ensure all visuals and structures reflect Argentum’s premium, mystical aesthetic while resonating with the Asian market.

Deliverables: Visual merchandising concepts and layouts; Brand application across all display elements; POS design for in-store promotion; OOH advertising assets; CAD designs for display structures; Custom illustrations to enhance the immersive experience

Team: Creative Director; Graphic Designer; Bonnie & Clyde Marketing Team; Production / Installation team

My Role: Graphic Designer / Illustrator / Producer

Images Above:  Bonnie & Clyde, Taikoo Hui Store