CHRISTMAS CAMPAIGN
PROJECT AT A GLANCE
For the festive season, Argentum revived its annual marketing advent calendar with a refreshed, more engaging concept titled “Catch a Star a Day.” Each star will reveal a new daily gift for audiences to win, creating a sense of magic and anticipation across platforms. My role was to build on this concept by developing a cohesive visual direction that brings the campaign to life.
Deliverables: Full website takeover design (landing page, banners, graphics, interactive elements); Illustrated campaign assets; Social media assets; Email marketing graphics; Campaign art direction.
Team: Creative Director; Head of design; Social media manager; E-com manager; Web developer; Junior art director / graphic designer
My Role: Art director / Graphic Designer
FINAL OUTCOME & RESULTS
The campaign led to a significant increase in Argentum’s email subscriber list, bringing in new customers and driving a noticeable uplift in January sales, traditionally the brand’s lowest-performing month. It also boosted social media engagement and follower growth, contributing to stronger overall brand awareness.