PROJECT AT A GLANCE

As part of Hatch’s strategy to position itself as a leading agency in Facebook marketing, the company launched a series of educational resources aimed at both existing clients and potential new brand partners. My task was to design a visually engaging and informative resource that stands out against competitor agency materials while staying true to Hatch’s core visual identity. The final design’s aim was to feel professional, accessible, and brand-aligned, balancing clarity with a bold, contemporary aesthetic that reflects Hatch’s expertise and personality.

I focused on the theme of optimisation, using the brand’s signature lime green to visually connect key messaging and design elements.

This colour choice helped build rhythm and cohesion throughout the resource, reinforcing the idea that following each step would bring

the reader closer to their target audience.

Deliverables: Designed Educational Resource; Branded Layout Template; Custom Graphics & Icons; Editable Design Files.