ARGENTUM SKINCARE
THE GOAL: PACKAGING RE-DESIGN
A packaging refresh across a skincare collection to support an expanded product line and global growth, requiring a flexible, adaptable system with clear product identification. The project involved redesigning the box and developing a cohesive illustrated visual system that differentiates each product while maintaining brand consistency.
This project WON the SILVER AWARD at the Pentawards 2023 in the category: C.08 Luxury body and skin care
Images Above: la potion infinie, Restorative day & night silver cream
Deliverables: Packaging template; Individual product pack designs; Visual guidelines for consistent application
Team: Creative Director; Packaging Designer / Junior Art Director; HH packaging (manufacturer)
My Role: Packaging / Graphic Designer; Junior Art Director
BEHIND THE DESIGN
I assisted in redesigning the box and created a template and visual system to differentiate each skincare product. Working closely with the Founder, we developed mood boards for each product, incorporating poetry and symbolism. This influenced the final visuals, helping to convey the product’s aura.
BEFORE
AFTER
Image Credit: argentum apothecary ltd.